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Home All About IFA Meet Our Editors IFA Suppliers Additional Sources IFA Wholesales Rental Companies ¡Nuevo! Ediciones españolas IFA Industry Newsletter Archives 2011 Newsletter Archives January 18, 2011 Newsletter January 31, 2011 Newsletter February 17, 2011 Newsletter February 28, 2011 Newsletter March 17, 2011 Newsletter April 4, 2011 Edition April 29, 2011 Edition May 17, 2011 Edition May 31, 2011 Edition June 16, 2011 Edition June 30, 2011 Edition July 19, 2011 Edition July 31, 2011 Edition August 22, 2011 Edition September 9, 2011 Edition September 30, 2011 Edition October 17, 2011 Newsletter October 30, 2011 Newsletter November 20, 2011 Newsletter November 30, 2011 Newsletter 2010 Newsletter Archives January 24, 2010 Edition February 8, 2010 Edition February 28, 2010 Edition March 16, 2010 Edition March 31, 2010 Edition April 20, 2010 Edition April 30, 2010 Edition May 18, 2010 Edition May 31, 2010 Edition June 17, 2010 Edition July 5, 2010 Edition July 19, 2010 Newsletter July 31, 2010 Newsletter August 16, 2010 Newsletter August 31, 2010 Newsletter September 9, 2010 Newsletter September 21, 2010 Newsletter Expo 29 Event Photos October 18, 2010 Newsletter October 30, 2010 Newsletter November 12, 2010 Newsletter November 30, 2010 Newsletter December 16, 2010 Newsletter December 31, 2010 Newsletter 2009 Newsletter Archives January 5, 2009 Edition January 22, 2009 Edition February 5, 2009 Edition February 20, 2009 Edition March 5, 2009 Edition March 24, 2009 Edition April 13, 2009 Edition April 29, 2009 Edition May 20, 2009 Edition June 5, 2009 Edition June 19, 2009 Edition July 9, 2009 Edition July 29, 2009 Edition August 18, 2009 Edition August 31, 2009 Edition Expo 28 Photo Gallery September 18, 2009 Edition September 30, 2009 Edition October 19, 2009 Edition October 31, 2009 Edition November 15, 2009 Edition November 30, 2009 Edition December 21, 2009 Edition December 31, 2009 Edition 2008 Newsletter Archives February 7, 2008 Edition February 20, 2008 Edition March 5, 2008 Edition March 19, 2008 Edition April 4, 2008 Edition April 24, 2008 Edition May 13, 2008 Edition June 2, 2008 Edition June 18, 2008 Edition June 30, 2008 Edition August 15, 2008 Edition August 30, 2008 Edition September 13, 2008 Edition October 6, 2008 Newsletter November 17, 2008 Edition November 30, 2008 Edition December 16, 2008 Edition 2007 Newsletter Archives January 1, 2007 Edition January 16, 2007 Edition January 30, 2007 Edition February 13, 2007 Edition February 27, 2007 Edition March 13, 2007 Edition March 27, 2007 Edition April 10, 2007 Edition April 24, 2007 Edition May 10, 2007 Edition May 23, 2007 Edition June 5, 2007 Edition June 19, 2007 Edition July 3, 2007 Edition July 17, 2007 Edition July 31, 2007 Edition August 14, 2007 Edition August 28, 2007 Edition October 2, 2007 Edition October 17, 2007 Edition October 30, 2007 Edition November 13, 2007 Edition November 27, 2007 Edition December 11, 2007 Edition 2006 Newsletter Archives December 19, 2006 Edition December 5, 2006 Edition November 15, 2006 Edition November 8, 2006 Edition October 25, 2006 Edition September 15, 2006 Edition September 1, 2006 Edition August 15, 2006 Edition August 1, 2006 Edition July 14, 2006 Edition June 30, 2006 Edition June 16, 2006 Edition Advertise With IFA Email IFA
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| Letter from our President
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Dear IFA Members and friends,
Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable. ~ William Pollard ~
As our industry is changing, so must our organization.
Your board of directors has been working hard to bring about the necessary changes in the structure of our organization so that we can become healthier, continue to grow and move forward.
These changes include a new management structure, bringing down the costs for membership and increasing the value proposition to the whole, which includes “Specialist”, “Wholesale” and “Vendor” members.
The IFA is transitioning out of management by Smith Bucklin and building a new management team. It’s important here to state that Smith Bucklin has been a positive help in making this transition happen, and understands our need for this change. We have many fond memories of times spent with the professionals at Smith Bucklin, and appreciate their years of management and support.
Overseeing the management transition is the Executive Committee of the Board of Directors. Committee members include Mark Morrow, Ken Pendley, Tom Diette, Jim Carrow, Wayne Griner, and myself. This change in direction has the full support of your Board of Directors.
First off, day to day communications with the membership will now be handled by Diane Peters. Diane operates her own formalwear store and is a “specialist” member of the IFA. Diane is also instrumental in the operations of the GLITS Formalwear Organization in the Midwest. Diane will be implementing new membership building programs, and coordinating membership benefits.
Rebecca McManus, also a formalwear specialist, will be responsible for communication with the membership thru our semi monthly newsletter, Formal Times. “Becky” will be responsible for the content and layout of the newsletter. She has become quite the “formalwear reporter!“ So look forward to hearing from her. If you have had the pleasure of reading the newsletter over the last year or so, then you know she brings a refreshing approach to this vital source of information to the membership. Becky will also be maintaining our websites, www.formalwear.org
Both Diane and Becky have extensive experience in and a real passion for our industry.
It is the desire of the Board that all members feel they are part of a larger family and truly have a voice and a say in the direction the organization takes. A key to this will be the efforts of Diane and Becky. Part of their work will be opening up more ways of communication within the organization.
The Annual Trade Show and Expo is very important to our organization. This year we have made arrangements with William T. Glasgow Inc. to organize and operate the show. Brian Glasgow and his family have been coordinating trade shows for many years and will bring vast experience in trade show management to our organization. Brian knows where our organization has been and wants to help us move forward with a stronger and more successful show. We look for William T. Glasgow to work tirelessly to bring more new and exciting choices to our show, and to work closely with our vendors to improve their overall experience with the IFA. More vendors, more attendees and more fun!
They say that change is good if it is in the right direction.
The motivation for this new management group is to do just that, move the International Formalwear Association in the right direction! More value for our membership! As we work diligently to do this, I ask for your continued support. I ask for your feedback, ideas and your passion for our industry.
Look for more exciting announcements and details about our very affordable new dues structure and expanded member benefits package in the next issue of Formal Times!
Sincerely,
Rod Benbrook
President, International Formalwear Association
rodman43@hotmail.com
503-239-8838 ext 209

Dear IFA Members and friends,
Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable. ~ William Pollard ~
As our industry is changing, so must our organization.
Your board of directors has been working hard to bring about the necessary changes in the structure of our organization so that we can become healthier, continue to grow and move forward.
These changes include a new management structure, bringing down the costs for membership and increasing the value proposition to the whole, which includes “Specialist”, “Wholesale” and “Vendor” members.
The IFA is transitioning out of management by Smith Bucklin and building a new management team. It’s important here to state that Smith Bucklin has been a positive help in making this transition happen, and understands our need for this change. We have many fond memories of times spent with the professionals at Smith Bucklin, and appreciate their years of management and support.
Overseeing the management transition is the Executive Committee of the Board of Directors. Committee members include Mark Morrow, Ken Pendley, Tom Diette, Jim Carrow, Wayne Griner, and myself. This change in direction has the full support of your Board of Directors.
First off, day to day communications with the membership will now be handled by Diane Peters. Diane operates her own formalwear store and is a “specialist” member of the IFA. Diane is also instrumental in the operations of the GLITS Formalwear Organization in the Midwest. Diane will be implementing new membership building programs, and coordinating membership benefits.
Rebecca McManus, also a formalwear specialist, will be responsible for communication with the membership thru our semi monthly newsletter, Formal Times. “Becky” will be responsible for the content and layout of the newsletter. She has become quite the “formalwear reporter!“ So look forward to hearing from her. If you have had the pleasure of reading the newsletter over the last year or so, then you know she brings a refreshing approach to this vital source of information to the membership. Becky will also be maintaining our websites, www.formalwear.org
Both Diane and Becky have extensive experience in and a real passion for our industry.
It is the desire of the Board that all members feel they are part of a larger family and truly have a voice and a say in the direction the organization takes. A key to this will be the efforts of Diane and Becky. Part of their work will be opening up more ways of communication within the organization.
The Annual Trade Show and Expo is very important to our organization. This year we have made arrangements with William T. Glasgow Inc. to organize and operate the show. Brian Glasgow and his family have been coordinating trade shows for many years and will bring vast experience in trade show management to our organization. Brian knows where our organization has been and wants to help us move forward with a stronger and more successful show. We look for William T. Glasgow to work tirelessly to bring more new and exciting choices to our show, and to work closely with our vendors to improve their overall experience with the IFA. More vendors, more attendees and more fun!
They say that change is good if it is in the right direction.
The motivation for this new management group is to do just that, move the International Formalwear Association in the right direction! More value for our membership! As we work diligently to do this, I ask for your continued support. I ask for your feedback, ideas and your passion for our industry.
Look for more exciting announcements and details about our very affordable new dues structure and expanded member benefits package in the next issue of Formal Times!
Sincerely,
Rod Benbrook
President, International Formalwear Association
rodman43@hotmail.com
503-239-8838 ext 209
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The International Formalwear Association announces Expo 27! The show will be held in the beautifully redesigned Las Vegas Hilton, adjacent to the convention center August 18-23. The Expo will host a variety of activities and two full exhibit days. Watch for further details as they develop. Our show closes on Friday and the M.A.G.I.C. show starts the following Monday to make an easy option to attend both events.

The International Formalwear Association announces Expo 27! The show will be held in the beautifully redesigned Las Vegas Hilton, adjacent to the convention center August 18-23. The Expo will host a variety of activities and two full exhibit days. Watch for further details as they develop. Our show closes on Friday and the M.A.G.I.C. show starts the following Monday to make an easy option to attend both events.
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An IFA exhibitor Mpell Solutions offers information on prom promotions you may not have used in the past. Read on and discover what they have to drive prom business in your direction
Put Some Emotion into Your Tuxedo Promotion
IFA:
What can you do for our industry that has not already been done?
Mpell:
Mpell Solutions can provide the highest possible perceived value offer at the lowest possible cost and guarantee your customers walk away with a positive promotional experience. Promotion programs are like advertising or accounting – there is a skill and scale necessary to do it well. For most businesses this is not a core competency and ends up being an unnecessary distraction. By outsourcing the program, you can focus on delivering a superior customer experience from the inside out while your promotion is executed with flawless conviction.
IFA:
What do you feel is your best promotion for prom?
Mpell:
Our best price promotion is a cash rebate (instead of an instant discount). If you think low prices win customer hearts, use this rebate to double the value of your discount for the same cost. Our best emotional promotion for the digital generation is the video camera recorder, a great gift for any teenager.
IFA:
In a time when we should all be agreeing in this industry to not shoot ourselves in the foot with price cutting what do you feel is the best solution?
Mpell:
Unfortunately formalwear retailers stand little chance in succeeding through price cutting. Large competitors like the Men’s Warehouse, who have a competitive cost advantage (tuxedo, real estate, marketing) over the rest of the industry, create cause to find an alternative solution. This challenge leads to an opportunity to command market share through a unique, cost effective differentiated marketing strategy -- an Mpell promotion. Marketing promotions are one of the few, if not only areas where you can differentiate from your competitor.
IFA:
How do you do it??
Mpell:
We provide superior service and consumer incentives that create a cause for action! You may offer the same tuxedos that your competitor does down the street, but everyone will line up at your store because of your unique advertising offer geared towards what appeals to their buying behavior.
IFA:
What is the turn-around time for us as the retailer to set up a promotion such as yours?
Mpell:
After a brief conversation to determine the promotional avenue you would like to take, we can have a program fit to your needs immediately. The process can be completed in as little as two weeks prior to your advertising copy deadlines.
IFA:
Has anyone from our field used your promotions already?
Mpell:
We have helped a number of formalwear retailers create compelling promotions that lead to an increase in rentals during the Prom Season. For a list of clients and advertising examples, please see our website www.mpellsolutions.com
IFA:
To summarize and finish give me your best persuasive argument on why we need your business
Mpell:
Promotions don’t create demand: They create preference for a particular supplier within existing demand. That’s why most retailers save their best promotions for December. And that’s why Formalwear retailers should use their best promotion during Prom season. It is the only time of the year when you will see the highest concentration of tuxedo rental customers. Use that to your advantage with a promotion that drives demand to your store.
Morgan Schaening
Account Executive
Mpell Solutions
760.727.9600 x 230
www.mpellsolutions.com
An IFA exhibitor Mpell Solutions offers information on prom promotions you may not have used in the past. Read on and discover what they have to drive prom business in your direction
Put Some Emotion into Your Tuxedo Promotion
IFA:
What can you do for our industry that has not already been done?
Mpell:
Mpell Solutions can provide the highest possible perceived value offer at the lowest possible cost and guarantee your customers walk away with a positive promotional experience. Promotion programs are like advertising or accounting – there is a skill and scale necessary to do it well. For most businesses this is not a core competency and ends up being an unnecessary distraction. By outsourcing the program, you can focus on delivering a superior customer experience from the inside out while your promotion is executed with flawless conviction.
IFA:
What do you feel is your best promotion for prom?
Mpell:
Our best price promotion is a cash rebate (instead of an instant discount). If you think low prices win customer hearts, use this rebate to double the value of your discount for the same cost. Our best emotional promotion for the digital generation is the video camera recorder, a great gift for any teenager.
IFA:
In a time when we should all be agreeing in this industry to not shoot ourselves in the foot with price cutting what do you feel is the best solution?
Mpell:
Unfortunately formalwear retailers stand little chance in succeeding through price cutting. Large competitors like the Men’s Warehouse, who have a competitive cost advantage (tuxedo, real estate, marketing) over the rest of the industry, create cause to find an alternative solution. This challenge leads to an opportunity to command market share through a unique, cost effective differentiated marketing strategy -- an Mpell promotion. Marketing promotions are one of the few, if not only areas where you can differentiate from your competitor.
IFA:
How do you do it??
Mpell:
We provide superior service and consumer incentives that create a cause for action! You may offer the same tuxedos that your competitor does down the street, but everyone will line up at your store because of your unique advertising offer geared towards what appeals to their buying behavior.
IFA:
What is the turn-around time for us as the retailer to set up a promotion such as yours?
Mpell:
After a brief conversation to determine the promotional avenue you would like to take, we can have a program fit to your needs immediately. The process can be completed in as little as two weeks prior to your advertising copy deadlines.
IFA:
Has anyone from our field used your promotions already?
Mpell:
We have helped a number of formalwear retailers create compelling promotions that lead to an increase in rentals during the Prom Season. For a list of clients and advertising examples, please see our website www.mpellsolutions.com
IFA:
To summarize and finish give me your best persuasive argument on why we need your business
Mpell:
Promotions don’t create demand: They create preference for a particular supplier within existing demand. That’s why most retailers save their best promotions for December. And that’s why Formalwear retailers should use their best promotion during Prom season. It is the only time of the year when you will see the highest concentration of tuxedo rental customers. Use that to your advantage with a promotion that drives demand to your store.
Morgan Schaening
Account Executive
Mpell Solutions
760.727.9600 x 230
www.mpellsolutions.com
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In the last issue we challenged all the manufacturers to tell us about an item or service they offer that would be a mistake for us not to use for prom. Here goes! We received great responses from all different areas of the industry and will now offer them for your consideration. This is "part one" of this feature and manufacturers’ if you have an item in your catalog we need to notice in time for prom send it for the next issue. In no particular order the manufacturers feel you need to know about:

Larr Brio
The really big excitement is coming from the ANIMAL PRINTS in tie and ps. Many I've spoken to have ordered the product. Animal Prints are so popular as a fashion statement and particularly with the PROM Dresses. It's perfect as a Tie and PS only. Simply put a Black Satin vest and life is both profitable and easy for a rental in the ever hectic Prom season. Some Specialists are buying their set Boxed and intend to retail it.
Bulk price is $9.00 (Tie and PS) Boxed Set is $10.00. And, of course, Great "eye-candy" when displayed or on a Torso. It is truly a "MUST HAVE" for Spring.
Larry Coates
www.larrbrio.com

Gateway Shoes
This is photo of our new modified square toe oxford. It is in-stock in both black patent and white patent and is available for immediate shipping. Also our new brown oxford, which is available for immediate shipping and this same shoe will be available in gray patent for spring shipping.
Gateway Shoes
910 Kehrs Mill Road
Suite 112
Ballwin, MO 63011-3165
Phone:
800-539-6063
General Information:
info@gatewayshoes.com

Neon green, orange and pink suspenders and all of your rental suspender needs!
Sartorous LLC
Sy Susswein
10 Jay Street, Suite 105
Brooklyn, NY 11201
Ph:718-943-9250 ext 12
 
FCGI
This is a new item we intro'd last week that is on fire....especially with kids.
It's called a British Driving Cap, We call it the “Roadster” Great urban,
young, JOE, look........
We offer it in Black, Charcoal, and White at a wholesale case price of $15. Should retail
for around $35.
Contact Ken Hall for details
westtux@aol.com
Platinum Formal
What one thing would it be a mistake to not have in the stores for the kids to see this spring? Well Platinum Formal’s TX.30 of course!
Why? Because the overall style of the coat complimented by alternating black and navy stripe makes this tuxedo the ultimate 2008 prom must have.
We all know that today’s prom kid is not the prom kid of years gone by. Today’s prom kid does not want to wear the tuxedo his older brother wore 10 years ago nor does he want the classic look his father carries in that old wedding album. No, the modern prom kid wants a tux that is fashionable but is also unique. He wants to stand out as someone with great fashion sense. So he chooses the TX.30 which combines the style of a good suit but also has exceptional formal flare. He chooses the TX.30 because he knows that navy is a classic color but yet is unique to formalwear. He chooses the TX.30 because it is where classic and contemporary meet and that is right where he chooses to be.
Style # 30 Black with Navy Stripe Two Button Notch Lapel
• Black with navy stripe fabric of 65% poly, 35% wool
• Two button single-breasted jacket
• Notch Lapel
• Self top collar with satin edging
• Flap Pocket
• Fashionable 2 ¾ inch lapel
Style # 30 Matching Flat Front Tuxedo Trousers
• Black with navy stripe
• Adjustable Waist

Ascot LLC
You can have a competitive edge during prom over those that do not carry brown shirts. The Brown Nova Shadow Stripe or Luxe Brown solid is in stock now and ready for immediate delivery. Several dozen wholesalers and hundreds of stores have already committed. It’s not too late to get ready for 2008!
Bob Milam
Ascot LLC
615-400-4202
Eye 4 Design

EYE4DESIGN FEBRUARY SPECIAL!
5,000 Postcards, 4.25 x 6, 4/1, 14pt C2S... Only $699 (a $1250 value!)
5,000 Flyers, 8.5 x 11, 4/0, 100# gloss text... Only $799 (a $1250 value!)
5,000 Trifold Brochures, 8.5 x 11 folds to 8.5 x 3.65, 4/4, 100# gloss text...
Only $999 (a $1550 value!)
All with customer design. Can not be combined with any other offer. Shipping
charges and sales tax not included. Offer expires 02/29/08.
WE SPECIALIZING IN DESIGN FOR THE FORMALWEAR INDUSTRY
• graphic design • printing • web design • custom brochures • catalogs
• postcards • posters • direct mail services • full bindery • lamination
• image editing • color correction • business cards •
Call 850-916-4951 or email michelle@eye4design.us for a free sample package.
www.eye4design.us
In the last issue we challenged all the manufacturers to tell us about an item or service they offer that would be a mistake for us not to use for prom. Here goes! We received great responses from all different areas of the industry and will now offer them for your consideration. This is "part one" of this feature and manufacturers’ if you have an item in your catalog we need to notice in time for prom send it for the next issue. In no particular order the manufacturers feel you need to know about:

Larr Brio
The really big excitement is coming from the ANIMAL PRINTS in tie and ps. Many I've spoken to have ordered the product. Animal Prints are so popular as a fashion statement and particularly with the PROM Dresses. It's perfect as a Tie and PS only. Simply put a Black Satin vest and life is both profitable and easy for a rental in the ever hectic Prom season. Some Specialists are buying their set Boxed and intend to retail it.
Bulk price is $9.00 (Tie and PS) Boxed Set is $10.00. And, of course, Great "eye-candy" when displayed or on a Torso. It is truly a "MUST HAVE" for Spring.
Larry Coates
www.larrbrio.com

Gateway Shoes
This is photo of our new modified square toe oxford. It is in-stock in both black patent and white patent and is available for immediate shipping. Also our new brown oxford, which is available for immediate shipping and this same shoe will be available in gray patent for spring shipping.
Gateway Shoes
910 Kehrs Mill Road
Suite 112
Ballwin, MO 63011-3165
Phone:
800-539-6063
General Information:
info@gatewayshoes.com

Neon green, orange and pink suspenders and all of your rental suspender needs!
Sartorous LLC
Sy Susswein
10 Jay Street, Suite 105
Brooklyn, NY 11201
Ph:718-943-9250 ext 12
 
FCGI
This is a new item we intro'd last week that is on fire....especially with kids.
It's called a British Driving Cap, We call it the “Roadster” Great urban,
young, JOE, look........
We offer it in Black, Charcoal, and White at a wholesale case price of $15. Should retail
for around $35.
Contact Ken Hall for details
westtux@aol.com
Platinum Formal
What one thing would it be a mistake to not have in the stores for the kids to see this spring? Well Platinum Formal’s TX.30 of course!
Why? Because the overall style of the coat complimented by alternating black and navy stripe makes this tuxedo the ultimate 2008 prom must have.
We all know that today’s prom kid is not the prom kid of years gone by. Today’s prom kid does not want to wear the tuxedo his older brother wore 10 years ago nor does he want the classic look his father carries in that old wedding album. No, the modern prom kid wants a tux that is fashionable but is also unique. He wants to stand out as someone with great fashion sense. So he chooses the TX.30 which combines the style of a good suit but also has exceptional formal flare. He chooses the TX.30 because he knows that navy is a classic color but yet is unique to formalwear. He chooses the TX.30 because it is where classic and contemporary meet and that is right where he chooses to be.
Style # 30 Black with Navy Stripe Two Button Notch Lapel
• Black with navy stripe fabric of 65% poly, 35% wool
• Two button single-breasted jacket
• Notch Lapel
• Self top collar with satin edging
• Flap Pocket
• Fashionable 2 ¾ inch lapel
Style # 30 Matching Flat Front Tuxedo Trousers
• Black with navy stripe
• Adjustable Waist

Ascot LLC
You can have a competitive edge during prom over those that do not carry brown shirts. The Brown Nova Shadow Stripe or Luxe Brown solid is in stock now and ready for immediate delivery. Several dozen wholesalers and hundreds of stores have already committed. It’s not too late to get ready for 2008!
Bob Milam
Ascot LLC
615-400-4202
Eye 4 Design

EYE4DESIGN FEBRUARY SPECIAL!
5,000 Postcards, 4.25 x 6, 4/1, 14pt C2S... Only $699 (a $1250 value!)
5,000 Flyers, 8.5 x 11, 4/0, 100# gloss text... Only $799 (a $1250 value!)
5,000 Trifold Brochures, 8.5 x 11 folds to 8.5 x 3.65, 4/4, 100# gloss text...
Only $999 (a $1550 value!)
All with customer design. Can not be combined with any other offer. Shipping
charges and sales tax not included. Offer expires 02/29/08.
WE SPECIALIZING IN DESIGN FOR THE FORMALWEAR INDUSTRY
• graphic design • printing • web design • custom brochures • catalogs
• postcards • posters • direct mail services • full bindery • lamination
• image editing • color correction • business cards •
Call 850-916-4951 or email michelle@eye4design.us for a free sample package.
www.eye4design.us
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Bob Barry president of John Barry and Associates has kindly submitted a guest column for this issue. Mr. Barry’s knowledge and long standing commitment to the industry has provided many operators with great insight to increase profits and productivity. He offered a very informative seminar in Nashville and we look forward to having the opportunity to hear more from him in the future.
The Big Ten
Ten no cost ideas that can dramatically increase volume and profit
1. Track and post the dollars of sales per hour and average # of items per ticket for each person that works in each store
2. Pay an incentive to your sales people tied to sales and to key items you wish to sell or rent
3. Register Appointments on Incoming Calls
4. Send thank you notes to both brides that say yes and those that do not
5. Keep your stores spotless ( 24-7)
6. Use email to market and to increase add ons and service
7. Use your software to track turns by size, color, style price point, etc and use the data to buy more accurately
8. Use direct mail, bridal shows and telemarketing in unison to drive volume
9. Hire people who close
10. Never stop studying the tux business - use the IFA to improve your business
Bob Barry, President of John Barry and Associates can be reached at 949-675-3551
Bob Barry president of John Barry and Associates has kindly submitted a guest column for this issue. Mr. Barry’s knowledge and long standing commitment to the industry has provided many operators with great insight to increase profits and productivity. He offered a very informative seminar in Nashville and we look forward to having the opportunity to hear more from him in the future.
The Big Ten
Ten no cost ideas that can dramatically increase volume and profit
1. Track and post the dollars of sales per hour and average # of items per ticket for each person that works in each store
2. Pay an incentive to your sales people tied to sales and to key items you wish to sell or rent
3. Register Appointments on Incoming Calls
4. Send thank you notes to both brides that say yes and those that do not
5. Keep your stores spotless ( 24-7)
6. Use email to market and to increase add ons and service
7. Use your software to track turns by size, color, style price point, etc and use the data to buy more accurately
8. Use direct mail, bridal shows and telemarketing in unison to drive volume
9. Hire people who close
10. Never stop studying the tux business - use the IFA to improve your business
Bob Barry, President of John Barry and Associates can be reached at 949-675-3551
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Masters Tuxedo of Nevada LLC announces the opening of its new MIDWEST WHOLESALE SERVICE CENTER scheduled to open in February 2008
The Service Center is located in Youngstown, Ohio the city where the company was founded in 1949 by Andy Krainock and Nick Mastorides.
The Service Center will be a wholesale center only and will service Ohio, Indiana, West Virginia, Pennsylvania, Michigan, and Upstate New York.
President and CEO Ken Krainock " This service center now aligns us with our sister service centers in Las Vegas and Washington D.C. and will now enable us to service the entire country and most importantly the very fertile midwest region of the country where we have our original roots. We are very excited about this new center."
The new facility is 10,000 sq feet and Masters has recalled former employees to manage and operate the day to day operations .
For more information, please contact Masters Tuxedo at 800-321-0087
Susan Damon of The Tux Shop in Palm Beach Gardens FL wants to announce the retirement of Peter Swanberg. Peter and his wife Maureen have been lifetime members of the bridal/tuxedo industry and for the past 34 years in south Florida after leaving Chicago area Gingiss stores in the 70’s . Best wishes to them from all of your friends in the business. Susan a 20 year employee of the Swanberg’s takes over the reins, we also wish her well.
Masters Tuxedo of Nevada LLC announces the opening of its new MIDWEST WHOLESALE SERVICE CENTER scheduled to open in February 2008
The Service Center is located in Youngstown, Ohio the city where the company was founded in 1949 by Andy Krainock and Nick Mastorides.
The Service Center will be a wholesale center only and will service Ohio, Indiana, West Virginia, Pennsylvania, Michigan, and Upstate New York.
President and CEO Ken Krainock " This service center now aligns us with our sister service centers in Las Vegas and Washington D.C. and will now enable us to service the entire country and most importantly the very fertile midwest region of the country where we have our original roots. We are very excited about this new center."
The new facility is 10,000 sq feet and Masters has recalled former employees to manage and operate the day to day operations .
For more information, please contact Masters Tuxedo at 800-321-0087
Susan Damon of The Tux Shop in Palm Beach Gardens FL wants to announce the retirement of Peter Swanberg. Peter and his wife Maureen have been lifetime members of the bridal/tuxedo industry and for the past 34 years in south Florida after leaving Chicago area Gingiss stores in the 70’s . Best wishes to them from all of your friends in the business. Susan a 20 year employee of the Swanberg’s takes over the reins, we also wish her well.
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Do you have a discontinued style of tuxedo or accessory you need for a wedding booked that is no longer available from the wholesalers??? That is what we are here for! We will publish any discontinued hard to find item you have for sale or are looking to buy to cover orders. Paul Greenwald author of our industries first newsletters helped many companies connect to sell/buy needed items. We would like to continue this tradition. Just email a complete list to editor@formaltimes.com
A.J’s Tuxedo 38 year Owner/Business Icon in Bakersfield, CA. 5,000 sq ft warehouse: with large front showroom, 6 Dressing Rooms, All Speed Rails, 2 Pressing Machines, 2 Blind and 2 Sewing Machines, and 10 Horse Boilers. Warehouse geared for 5-10 Store Operation, capable of 2,000 - 3,000 Units per Week. Retro Inventory Latest Designer Styles. Price also, includes an additional 5,000 sq ft of rented Store Space! Price is- $2,924,500.
Call Mechele Monji-Carter Karpe Real Estate Center 4000 Bakersfield, CA 93309 Cell (661) 747-6167 Email: monjicarter@bak.rr.com or Mechele@kapre.com
Do you have a discontinued style of tuxedo or accessory you need for a wedding booked that is no longer available from the wholesalers??? That is what we are here for! We will publish any discontinued hard to find item you have for sale or are looking to buy to cover orders. Paul Greenwald author of our industries first newsletters helped many companies connect to sell/buy needed items. We would like to continue this tradition. Just email a complete list to editor@formaltimes.com
A.J’s Tuxedo 38 year Owner/Business Icon in Bakersfield, CA. 5,000 sq ft warehouse: with large front showroom, 6 Dressing Rooms, All Speed Rails, 2 Pressing Machines, 2 Blind and 2 Sewing Machines, and 10 Horse Boilers. Warehouse geared for 5-10 Store Operation, capable of 2,000 - 3,000 Units per Week. Retro Inventory Latest Designer Styles. Price also, includes an additional 5,000 sq ft of rented Store Space! Price is- $2,924,500.
Call Mechele Monji-Carter Karpe Real Estate Center 4000 Bakersfield, CA 93309 Cell (661) 747-6167 Email: monjicarter@bak.rr.com or Mechele@kapre.com
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"Our lives improve only when we take chances--and the first and most difficult risk we can take is to be honest with ourselves." ~Walter Anderson~
"Our lives improve only when we take chances--and the first and most difficult risk we can take is to be honest with ourselves." ~Walter Anderson~
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| Phone: (309) 721-5450 / Fax: (309) 342-5921
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The opinions expressed by the authors do not reflect necessarily of the Association of International Formalwear, its officials, directors or personnel. Each author is the unique person in charge of her or his content.

The opinions expressed by the authors do not reflect necessarily of the Association of International Formalwear, its officials, directors or personnel. Each author is the unique person in charge of her or his content.
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