Steven Gilman is a guest columnist who offers tips on things to think about when writing your promotional material. Imagine taking your same tired explanation on why brides should choose your business and rewriting it to be noticed with the tips below. Visit his website for further information.

Do subliminal advertising techniques really work? They sure did for me. Here are a few of the best to use or watch out for.


Some of us scoff at subliminal advertising techniques. We like to think our minds are entirely logical and immune to the influence of others. This just isn't true, as any good salesman knows. After studying the subject for some time, I have come to accept that I will not just buy things, but I will be "sold" things, even by way of subliminal techniques.

What I CAN do is learn the techniques that are used on me. Then, if I want to, I can use them too, when I believe it is ethical to do so. More importantly, I can protect myself from these techniques, or at least be sold the RIGHT things. Want to do the same? Would you like to learn a few subliminal advertising techniques? Start with the following sales pitch:

"Does public speaking make you nervous? What if it was easy? Imagine standing at the podium, knowing exactly what to say to make them love you. Wouldn't that feel great? Just apply our simple methods, and you'll have that power. Use the form below to order right now."

Okay, let's dissect the sales pitch, sentence-by-sentence.

Sentence #1: Does public speaking make you nervous? This gets the reader to say yes, which is habit forming. Getting a prospect to say yes is a classic old technique that still works. It also introduces the problem, for which the solution is coming.

Sentence #2: What if it was easy? This suggests the possibility of a solution, creating hope and anticipation in the reader.

Sentence #3: "Imagine standing at the podium, knowing exactly what to say to make them love you." The word "imagine," gets the reader to do just that. Helping a prospect to create a scene in their mind creates desire for that scene to be reality, and creates good feelings too.

Sentence #4: Wouldn't that feel great? This suggests a positive emotion and gets another yes. Questions involve a prospect more, and it is better to suggest an emotional state (by asking) than to tell a person how to feel.

Sentence #5: Just apply our simple methods, and you'll have that power. The "and" is used to infer cause and effect (you'll have the power because you used our product). This is subtle way of getting the reader to accept the benefits of a product uncritically.

Sentence #6: Use the form below to order right now. The last line directs the reader with "Use the form below." The "order right now" is called an "embedded command," because putting it in italics subtly draws attention to it, and influences a prospect without him noticing consciously.

This simple paragraph uses many so-called "hypnotic sales techniques." The idea is that by using the right words and techniques, you can put a person into a kind of "buying trance," in which they are much more receptive to your offer. Do these techniques work?

When I first learned about them, I used them to rewrite the subscription page for the Brain Power Newsletter. A free newsletter may be an easy sell anyhow, but I immediately started to get four times as many subscribers from the same traffic.

This is powerful stuff. Four times the response? I was either the worst copy writer prior to my changes, or these techniques really work. And I was only using a few of the dozens of subliminal advertising techniques available.

Steve Gillman has been collecting useful secrets for years. To get a free gift, and learn more subliminal techniques visit: www.TheSecretInformationSite.com

Steven Gilman is a guest columnist who offers tips on things to think about when writing your promotional material. Imagine taking your same tired explanation on why brides should choose your business and rewriting it to be noticed with the tips below. Visit his website for further information.

Do subliminal advertising techniques really work? They sure did for me. Here are a few of the best to use or watch out for.


Some of us scoff at subliminal advertising techniques. We like to think our minds are entirely logical and immune to the influence of others. This just isn't true, as any good salesman knows. After studying the subject for some time, I have come to accept that I will not just buy things, but I will be "sold" things, even by way of subliminal techniques.

What I CAN do is learn the techniques that are used on me. Then, if I want to, I can use them too, when I believe it is ethical to do so. More importantly, I can protect myself from these techniques, or at least be sold the RIGHT things. Want to do the same? Would you like to learn a few subliminal advertising techniques? Start with the following sales pitch:

"Does public speaking make you nervous? What if it was easy? Imagine standing at the podium, knowing exactly what to say to make them love you. Wouldn't that feel great? Just apply our simple methods, and you'll have that power. Use the form below to order right now."

Okay, let's dissect the sales pitch, sentence-by-sentence.

Sentence #1: Does public speaking make you nervous? This gets the reader to say yes, which is habit forming. Getting a prospect to say yes is a classic old technique that still works. It also introduces the problem, for which the solution is coming.

Sentence #2: What if it was easy? This suggests the possibility of a solution, creating hope and anticipation in the reader.

Sentence #3: "Imagine standing at the podium, knowing exactly what to say to make them love you." The word "imagine," gets the reader to do just that. Helping a prospect to create a scene in their mind creates desire for that scene to be reality, and creates good feelings too.

Sentence #4: Wouldn't that feel great? This suggests a positive emotion and gets another yes. Questions involve a prospect more, and it is better to suggest an emotional state (by asking) than to tell a person how to feel.

Sentence #5: Just apply our simple methods, and you'll have that power. The "and" is used to infer cause and effect (you'll have the power because you used our product). This is subtle way of getting the reader to accept the benefits of a product uncritically.

Sentence #6: Use the form below to order right now. The last line directs the reader with "Use the form below." The "order right now" is called an "embedded command," because putting it in italics subtly draws attention to it, and influences a prospect without him noticing consciously.

This simple paragraph uses many so-called "hypnotic sales techniques." The idea is that by using the right words and techniques, you can put a person into a kind of "buying trance," in which they are much more receptive to your offer. Do these techniques work?

When I first learned about them, I used them to rewrite the subscription page for the Brain Power Newsletter. A free newsletter may be an easy sell anyhow, but I immediately started to get four times as many subscribers from the same traffic.

This is powerful stuff. Four times the response? I was either the worst copy writer prior to my changes, or these techniques really work. And I was only using a few of the dozens of subliminal advertising techniques available.

Steve Gillman has been collecting useful secrets for years. To get a free gift, and learn more subliminal techniques visit: www.TheSecretInformationSite.com

President Elect Barack Obama has a lot of important decisions to make in the coming months and years. I am sure what he will wear to the Inaugural balls is pretty low on his priority list, but he has vowed to purchase a new tuxedo! It’s been 15 years since President-elect Barack Obama has bought a new tux — and his inauguration is the perfect time. He plans to wear a tuxedo by Hart Schaffner Marx to the inaugural balls on Jan. 20. The event is expected to draw from 1 million to 4 million people to Washington. The Chicago based men’s wear firm, founded in 1883.. Homi Patel, president, chairman and chief executive officer of parent Hartmarx Corp. is said to be working with the President-elect’s staff to determine whether Obama will wear a suit with a topcoat to the inauguration ceremony.

The new president is said to have 10 balls to attend the night of the 20th and is expected to change things up at least a couple times over the evening. The president is expected to create quite a stir in the fashion world and it will be interesting to see how it all plays out. We will be watching….

Past Presidents Choices for Inaugural Night The Clinton’s on Inauguration Day	John F. and Jacqueline Kennedy on Inauguration Day
The George W. Bush’s	The Reagan’s

Industry News
A Press Release from: CSS Chaplin

“Chinese Fire Drill” or a “Company on a Mission”

In these growing troubled economic times CSS Chaplin has taken the necessary steps to better service its customers, by opening its new Atlanta Warehouse and at the same time moving its Customer Service and Financial Departments to the new location.

For quite some time CSS Chaplin has been recruiting and interviewing new applicants to better service what amounts to be about 65% of the customer base. After analyzing and learning that 65% of all orders would be shipped from the Atlanta Warehouse, it made perfect and logical sense to hire and train new personnel for this new location. Our Denver Warehouse will still service the shipping of the other 35% of our customers.

With these changes CSS Chaplin is able to service more efficiently the entire United States. We will continue to service our Canadian Customers through our very capable Canada Warehouse.

A “Company on a Mission” without a doubt, CSS Chaplin is taking the proper steps to better service you, our valued customers, and to grow our business.

Thank you for your continued support and to the Owners of CSS Chaplin for their foresight in moving the Company Forward.

CSS Chaplin, a “Company on a Mission”

Our best wishes goes out to IFA board member Sam Carlson of Black Tie, he is struggling to clean up a huge mess from a sprinkler system malfunction on Christmas day that flooded his production plant. What a mess! Hang in there

Wants and Offerings
Wanted to Find
LOOKING FOR AN IMAGE OF SOMEONE IN TOP HAT AND TAILS I CAN USE FOR MY BILLBOARD ADVERTISING NEED COPYRIGHT APPROVIAL
Sal J& L Formalwear
tuxsal1@aol.com
504 340-4544

For Sale
Black Estates(lord west) 30 coats & pants @$30.00 call Ira(973-568-5238) at Coleman's Tuxedos
Offered Brand new Belize shawls by Fabian. $20 per coat all sizes available. This is a stock reduction, these are brand new with tags.
Offered Black Satin Joseph Abboud vests. $7 per vest brand new all sizes available. This is also a stock reduction, not a closeout.
Offered Brown Pierre Cardin one button notch tuxedos. Full size scale 50 plus coats 70 plus pants $800 for the lot. Excellent condition!
Offered Perry Ellis Vail coats. Great condition 30 coats for $500. Good size range.
Andrew Fezza Cannes aprox 40 plus coats in excellent condition $600. All sizes available.
Wanted to Buy Calvin Klein Browns, Grey, or Black and White pinstripe tuxedos and accessories. Sounds like a silly request but you never know!

Maria Russo
Russo’s Tux Boston
Call Maria 617-839-8034
russotux@hotmail.com

Black Claiborne Citiscape 37” 3 Button 45 Coats 1300.00
Black D. B. Notch 55 Coats 900.00
Black D. B. Peak 40 Coats 700.00
Black D. B. Shawl 40 Coats 700.00
Black Mandarin Waist 30 Coats 500.00
White Claiborne Notch 32” 3 Button 55 Coats 900.00
White Claiborne Notch 32” 5 Button 65 Coats 1300.00
White Claiborne Notch 36” 5 Button 45 Coats 900.00
White Lord West Notch Tail 30 Coats 900.00
White C-itoh Pants to match above Coats 30 Pants 400.00

Raffinati Colored fold shirts:
Purple 62 shirts $119.00
Burgundy 40 shirts $89.00
Silver 200 shirts $399.00
Bronze 56 shirts $99.00
White 70 shirts $139.00
Black 125 shirts $279.00
Blue 52 shirts $99.00
Or take all colors for; $900.00

None of these lines are in poor condition. All are very good to OK condition.
Buyer pays for shipping. If you have questions or to order contact Lee
at Tuxedos by Lee.
tuxbylee@comcast.net  or call 801-916-3077

We are looking to sell complete or partial runs of the following coats:

~ Oscar de la Renta Black Contour
~ Oscar de la Renta Black Dimension (SB, Tails, DB & Waistcoat)
~ Oscar de la Renta Black Valencia
~ Chaps DB Notch
~ Oscar de la Renta Black Roma
~ Oscar de la Renta Black Norfolk
~ Oscar de la Renta Black Milano

We are also looking to fill in sizes of the following coats:

~ Lord West Astor
~ Pierre Cardin Amour
~ Raffinati XS
~ Raffinati Spectra
~ Lord West Stroller
~ Lord West Cutaway
~ Oscar de la Renta Ivory Contour

Please email Sara Hamilton at info@thetuxstoretuxedoplace.com if you would like
to purchase or sell any of the above.

Thank you!
--
The Tux Store/Tuxedo Place
www.thetuxstoretuxedoplace.com

Thoughts for the Week
“Quality begins on the inside and then works it’s way out”
~Bob Moawad~

“In wisdom gathered over time, I have found that every experience is a form of exploration” ~Ansel Adams~

President Elect Barack Obama has a lot of important decisions to make in the coming months and years. I am sure what he will wear to the Inaugural balls is pretty low on his priority list, but he has vowed to purchase a new tuxedo! It’s been 15 years since President-elect Barack Obama has bought a new tux — and his inauguration is the perfect time. He plans to wear a tuxedo by Hart Schaffner Marx to the inaugural balls on Jan. 20. The event is expected to draw from 1 million to 4 million people to Washington. The Chicago based men’s wear firm, founded in 1883.. Homi Patel, president, chairman and chief executive officer of parent Hartmarx Corp. is said to be working with the President-elect’s staff to determine whether Obama will wear a suit with a topcoat to the inauguration ceremony.

The new president is said to have 10 balls to attend the night of the 20th and is expected to change things up at least a couple times over the evening. The president is expected to create quite a stir in the fashion world and it will be interesting to see how it all plays out. We will be watching….

Past Presidents Choices for Inaugural Night The Clinton’s on Inauguration Day	John F. and Jacqueline Kennedy on Inauguration Day
The George W. Bush’s	The Reagan’s

Industry News
A Press Release from: CSS Chaplin

“Chinese Fire Drill” or a “Company on a Mission”

In these growing troubled economic times CSS Chaplin has taken the necessary steps to better service its customers, by opening its new Atlanta Warehouse and at the same time moving its Customer Service and Financial Departments to the new location.

For quite some time CSS Chaplin has been recruiting and interviewing new applicants to better service what amounts to be about 65% of the customer base. After analyzing and learning that 65% of all orders would be shipped from the Atlanta Warehouse, it made perfect and logical sense to hire and train new personnel for this new location. Our Denver Warehouse will still service the shipping of the other 35% of our customers.

With these changes CSS Chaplin is able to service more efficiently the entire United States. We will continue to service our Canadian Customers through our very capable Canada Warehouse.

A “Company on a Mission” without a doubt, CSS Chaplin is taking the proper steps to better service you, our valued customers, and to grow our business.

Thank you for your continued support and to the Owners of CSS Chaplin for their foresight in moving the Company Forward.

CSS Chaplin, a “Company on a Mission”

Our best wishes goes out to IFA board member Sam Carlson of Black Tie, he is struggling to clean up a huge mess from a sprinkler system malfunction on Christmas day that flooded his production plant. What a mess! Hang in there

Wants and Offerings
Wanted to Find
LOOKING FOR AN IMAGE OF SOMEONE IN TOP HAT AND TAILS I CAN USE FOR MY BILLBOARD ADVERTISING NEED COPYRIGHT APPROVIAL
Sal J& L Formalwear
tuxsal1@aol.com
504 340-4544

For Sale
Black Estates(lord west) 30 coats & pants @$30.00 call Ira(973-568-5238) at Coleman's Tuxedos
Offered Brand new Belize shawls by Fabian. $20 per coat all sizes available. This is a stock reduction, these are brand new with tags.
Offered Black Satin Joseph Abboud vests. $7 per vest brand new all sizes available. This is also a stock reduction, not a closeout.
Offered Brown Pierre Cardin one button notch tuxedos. Full size scale 50 plus coats 70 plus pants $800 for the lot. Excellent condition!
Offered Perry Ellis Vail coats. Great condition 30 coats for $500. Good size range.
Andrew Fezza Cannes aprox 40 plus coats in excellent condition $600. All sizes available.
Wanted to Buy Calvin Klein Browns, Grey, or Black and White pinstripe tuxedos and accessories. Sounds like a silly request but you never know!

Maria Russo
Russo’s Tux Boston
Call Maria 617-839-8034
russotux@hotmail.com

Black Claiborne Citiscape 37” 3 Button 45 Coats 1300.00
Black D. B. Notch 55 Coats 900.00
Black D. B. Peak 40 Coats 700.00
Black D. B. Shawl 40 Coats 700.00
Black Mandarin Waist 30 Coats 500.00
White Claiborne Notch 32” 3 Button 55 Coats 900.00
White Claiborne Notch 32” 5 Button 65 Coats 1300.00
White Claiborne Notch 36” 5 Button 45 Coats 900.00
White Lord West Notch Tail 30 Coats 900.00
White C-itoh Pants to match above Coats 30 Pants 400.00

Raffinati Colored fold shirts:
Purple 62 shirts $119.00
Burgundy 40 shirts $89.00
Silver 200 shirts $399.00
Bronze 56 shirts $99.00
White 70 shirts $139.00
Black 125 shirts $279.00
Blue 52 shirts $99.00
Or take all colors for; $900.00

None of these lines are in poor condition. All are very good to OK condition.
Buyer pays for shipping. If you have questions or to order contact Lee
at Tuxedos by Lee.
tuxbylee@comcast.net  or call 801-916-3077

We are looking to sell complete or partial runs of the following coats:

~ Oscar de la Renta Black Contour
~ Oscar de la Renta Black Dimension (SB, Tails, DB & Waistcoat)
~ Oscar de la Renta Black Valencia
~ Chaps DB Notch
~ Oscar de la Renta Black Roma
~ Oscar de la Renta Black Norfolk
~ Oscar de la Renta Black Milano

We are also looking to fill in sizes of the following coats:

~ Lord West Astor
~ Pierre Cardin Amour
~ Raffinati XS
~ Raffinati Spectra
~ Lord West Stroller
~ Lord West Cutaway
~ Oscar de la Renta Ivory Contour

Please email Sara Hamilton at info@thetuxstoretuxedoplace.com if you would like
to purchase or sell any of the above.

Thank you!
--
The Tux Store/Tuxedo Place
www.thetuxstoretuxedoplace.com

Thoughts for the Week
“Quality begins on the inside and then works it’s way out”
~Bob Moawad~

“In wisdom gathered over time, I have found that every experience is a form of exploration” ~Ansel Adams~

The opinions expressed by the authors do not reflect necessarily of the Association of  International Formalwear, its officials, directors or personnel. Each author is the unique person in charge of her or his content.

The opinions expressed by the authors do not reflect necessarily of the Association of  International Formalwear, its officials, directors or personnel. Each author is the unique person in charge of her or his content.